Using Analytics to Power Mobile and Social Marketing
It’s a complex world out there for any digital marketing team. Consumers are in control, or want to be in control, of their online experiences. They expect personalization — but not so much as to...
View ArticleSeeking Out the Cool in Digital Marketing
Defining cool in specific terms is a tough thing to do. Each of us has our own criteria for assessing when someone or something is cool. Some remain cool forever, while others lose their coolness...
View ArticleBefore We Lose the Thread Completely . . . Convenience, Clarity Certainty
Somewhere between the advent of iOS 7, Android’s Lollipop and now, we (those of us in mobile marketing) kind of got ahead of ourselves and our customers and prospects. We moved to embrace Apple’s...
View ArticleA Powerful Pairing: Social and Mobile
History is replete with examples of famous pairings, instances where chance or calculation somehow brought together elements or people to create something that was much more than just simple...
View ArticleUsing Analytics to Power Mobile and Social Marketing
It’s a complex world out there for any digital marketing team. Consumers are in control, or want to be in control, of their online experiences. They expect personalization — but not so much as to...
View ArticleSeeking Out the Cool in Digital Marketing
Defining cool in specific terms is a tough thing to do. Each of us has our own criteria for assessing when someone or something is cool. Some remain cool forever, while others lose their coolness...
View ArticleBefore We Lose the Thread Completely . . . Convenience, Clarity Certainty
Somewhere between the advent of iOS 7, Android’s Lollipop and now, we (those of us in mobile marketing) kind of got ahead of ourselves and our customers and prospects. We moved to embrace Apple’s...
View ArticleMobile Drives Google to Split the Search Index
The Google Index. You know, the crown jewel of google. The very thing Google uses to represent the information housed in the World Wide Web, connecting consumers to whatever they seek. It’s one of...
View ArticleSMS Message: Global Reach and a Powerful Connector
At a time when new technologies burst on the scene promising marketers ways to better engage with consumers in new and thrilling ways, it takes some discipline to stop. Then ask yourself: Does this new...
View ArticlePush-notification Overload? It’s a Technique Not a Strategy
Here’s your official warning, mobile marketers, about a pending problem: it’s looking like overeager mobile marketers (read lacking in the discipline that comes with using granular mobile marketing...
View ArticleMessaging as Channel and Metaphor
Are you a multichannel marketer struggling to connect with customers or prospects at the right moments to get them to engage or re-engage with you? One word for you: messaging. Connecting with...
View ArticleFight Mobile Strategy Inertia!
Let’s see, nearly 40% of U.S consumers Gartner surveyed earlier this year say they prefer to shop and buy online via their mobile phone across a number of categories. (Detail here, Gartner subscription...
View ArticleJohnny Cash Started Walking the Line in the ’50s — 2020 Is the Year Marketers...
Hey marketers, you scraped through another year! Well done. Throughout 2019, you probably spent a bunch of time stressing over whether you needed a customer data platform (CDP) to manage your...
View ArticleA Connected Mobile Strategy Delivers Customer Agency
The impressive ubiquity of the smartphone is driven by how utterly indispensable the device is to modern life. Which is not to say that there aren’t negative aspects in our modern relationships with...
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