Social Media and 2012 Presidential Election: Mobile’s Role?
You and I, dear reader, know the power of social media — it’s everywhere. Even the murky world of political campaigns knows the power of social, as evidenced in recent press coverage coming out of...
View ArticleMobile’s Friction-less Path to Commerce Everywhere — Don’t Wear it Out
Smartphone-toting consumers are the bright shiny embodiment of the potential for commerce everywhere. Why? As one research firm has noted, it’s because for many consumers, especially young adults,...
View ArticleMobile Marketing by the Numbers: Too Big to Ignore
So you’re a mobile marketer and you know the mobile opportunity is big . Really big. But maybe you’re running into doubters or just executives who want some numbers to support the strategic bet...
View ArticleThe Power of the “Second-Screen” Super Bowl Ad Inventory Nearly Sold Out
Perhaps some folks might be surprised to see the news that ad inventory for the stream of the upcoming Super Bowl (and I like the 49ers chances of being in that game, by the way) are nearly sold out....
View ArticleMobileFirst 2013: 7 Take-aways for Mobile Strategists…
My esteemed colleague Jake Sorofman made the trek to NYC this week to partake of the MobileFirst 2013 conference. He does a great job (here) of distilling the essentials from the conference. Check it...
View ArticleThe New Social Contract
Besides pondering why the 49ers QB didn’t use the legs that got him the starting job to get himself into end zone last Sunday, I’ve also been pondering how mobile changes the relationship between...
View Article“Social” and “social” and There’s Commerce
So there I was, at my parents’ house , watching the Super Bowl with a collection of family friends and siblings. Being the guy who researches mobile marketing and media, I was pulling out my iPhone to...
View ArticleMusic and Brands: Neverending Love Story or Too Many Snags?
“We never got it off on that revolution stuff, and It was such a drag Too many snags“ (by David Bowie, made a hit by Mott the Hoople) My wanderings bring me to Austin, TX, this week where I’m attending...
View ArticleGreat New Infographic — CMO spending trends
Our graphics team collaborated with Laura McLellan to develop a cool new infographic showing top results from our recent CMO survey. Check it out here.
View ArticleOf Transit Maps, Mobile Technology and Mobile Marketing Etiquette
What mobile technology — devices, applications, the mobile web — affords marketers are a unique set of capabilities that can move your relationship with customers and prospects from the occasional to...
View ArticleA Mobile Marketing Take on the Jay-Z/Samsung Effort
The Jay-Z “Magna Carta-Holy Grail”/Samsung partnership that should have been fairly straightforward — global music star partners with leading smartphone manufacturer for mutual promotion – is either a...
View ArticleDeux Ex Machina — Only as Good as its Human Programmers
My esteemed colleague Jake Sorofman’s recent post got my attention. Probably because I really like Jake’s writing, but also because I’ve been around tech for awhile. And my dad’s an artist who...
View ArticleOf Covering Bets on Mobile and the End-to-End Customer Relationship
The past 18 months in digital marketing can be boiled down to a few key phrases: big data, mobile, social, mobile and mobile. Also, we’ve seen a sharp uptick in TLAs that start with the letter “m.”...
View ArticleBlack Friday 2013: Half-a-billion $ Says Mobile-enabled Shopping is the New...
Some call their mobile device their “remote control of life.” But the results of 2013′s “Black Friday” and Thanksgiving-day shopping frenzy make me think a big chunk of U.S. shoppers think of their...
View ArticleYou’re a Marketer With a Big New Budget for 2014? How are You Sleeping?
It’s mid-way through 2014, and you’re on a marketing team that saw a significant increase in budget dollars in the past two years. Maybe you’re good. The strategy’s in place for all your major units,...
View ArticleMobile Marketing is Dead
That headline up there? I ain’t too proud to use a totally cheesy, lazy writer’s device: the hyperbolic statement that seems to negate the very point the writer aims to make. Mobile marketing is...
View ArticleNice Site You Have There — Maybe You Should Make it Mobile Friendly? Just...
It’s the question on the mind of many mobile marketers: mobile web vs. mobile apps. Do we invest in making our site adapt to the device parameters of any user coming to the site? Or is a native app...
View ArticlePromise of Beacons Greater Than the Curent Reality
So I was tucking into some nice chile verde at my favorite Mexican joint in Redwood City along with my colleagues Jake Sorofman and Andrew Frank. In between bites, I was proffering some unsolicited...
View ArticleHope and Experience and the Apple Watch
Hope whispers in your ear, “It’s new, it’s ready — you’re not quite sure why you need it — but you have to have one.” Experience whispers in the other ear,”Gen 1 of any complex product, which...
View ArticleA Powerful Pairing: Social and Mobile
History is replete with examples of famous pairings, instances where chance or calculation somehow brought together elements or people to create something that was much more than just simple...
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